Explainer videos provide a quick and engaging format for conveying information. Companies often use explainer videos to inform their customers about new products, and to showcase their brand. This video style may also be used to communicate information about a program or service that’s being offered. A critical piece of making a successful explainer video is having clear, professional voice over.

The importance of explainer video voice over in achieving your goals

Explainer videos typically have the following goals: (1) get the audience’s attention and maintain it throughout the entire video, (2) persuade the audience of the value in the service, product, or company being featured, and (3) inspire a particular behavior, such a buying the product. How can one video achieve all of that? The answer has to do with the power of effective explainer video voice over.

The voice over in an explainer video directly impacts each of the goals described. First, the voice over serves to catch the listeners’ attention. As social creatures, humans are tuned to listen to each other’s voices. A person’s speech not only communicates through words, but also through emotion, tone of voice, and many other vocal cues. These signals can be quite significant, distinguishing between a friend or a foe, for example. For this reason, voice over has the advantage of being able to grab the audience’s attention. Furthermore, professional explainer video voice over will maximize the chances of keeping the listeners’ attention until the end of the video.

Second, the voice over in a video can show the listener how and why the video content is relevant to them. As mentioned, vocal qualities can go beyond the script to deliver a powerful message and resonate with the audience. A genuine and trustworthy voice can win the confidence of a listener, and encourage them to honestly consider the information that is being presented to them. With bold, convincing, charismatic, and likable voice over, an explainer video has the best chance at persuading the viewers of the value in its content.

Once the audience is convinced that the video they are watching is relevant and useful to them, and they see the merit in its message, they are more likely to follow what they are being encouraged to do. They are more likely to buy the specific product, remember the company and the impression it made on them, or they may be more likely to seek additional information about the subject of the video. In the language of digital marketing, the result is increasing conversions, in which customers take the desired action. The right voice over is therefore an integral part in achieving all of the major goals of an explainer video.

What kinds of explainer videos are there, and what styles of voice over do they use?

Explainer videos come in many different forms, which means that explainer video voice over can vary greatly in style and tone. A common type of explainer video is the How-To explainer video, which gives the viewer instructions as to how to complete a task or use a new product. Effective voice over for this type of video must be clear and well-paced, so that the audience can easily follow along. If extra emphasis is placed on the most important steps or content, this will facilitate the successful completion of the task. Overall, a voice actor needs to provide easy to understand instructions in a How-To explainer video.

Other types of explainer videos include Benefits explainer videos, Demo explainer videos, and Testimonial explainer videos. In each of these video categories, a product or service is featured, and its benefits are explained to the viewer. In a Demo video, the product is usually showcased in more detail, and with Testimonials, it is satisfied customers that themselves explain the advantages of the product. In all of these cases, the voice over needs to support the overall message of selling the product. To do so, the voice over should be persuasive, relatable, and project a sense of confidence to the audience.

Clear and informative explainer video voice talent

If you need a professional female voice actor with the right skills and talent to voice your explainer video, then look no further. With well over a decade of experience in the voice over industry, I know how to provide the versatile voice that you’re looking for. I understand the specific needs and goals of explainer videos, and I can craft my voice to meet those needs.

Always clear, always informative – that’s what you can expect when you work with me. I take pride in delivering effective voice over for explainer videos of all types. I also get the job done on time, and with the highest audio quality.

Contact me today, so together we can make your explainer video a success!